Rickshaw Puller on Lukang Old Street

Research
Visual Design

Rickshaw Pullers in our local area have a century-long history. We interviewed long-time trishaw pullers, capturing their stories in videos. We aim to share the industrial narrative of Lukang's trishaw industry, shedding light on the experiences and challenges faced by these trishaw pullers.

Overview
Goals
  1. Promote the century-old rickshaw industry in Lukang Old Street.
  2. Document the beauty of rickshaw puller culture.
Core Team
Four students from National Yunlin University of Science & Technology, Department of Cultural Heritage Conservation.
My Role
  • Visual Design
  • Research and synthesis
Background

About Our Project

Lukang, once a thriving trade port in Changhua County, Taiwan, has transformed its historical temples, markets, and industries for tourism. Trishaw services are now a part of this transformation.

In Lukang today, trishaw drivers serve as guides, showcasing the town's historic landmarks to tourists. We interviewed a father-daughter trishaw duo, capturing their work and creating a documentary.

Design Process
01 Investigate

Client Meeting, Field Research

02 Preproduction

Script Writing

03 Production

Filming & Editing, Visual Design

04 Customer Feedback
05 Presentation & Publishing
Visual Design

Key Vision

To convey the warm and friendly impression of Lukang Town, we chose a hand-drawn style and warm color tones.

Promotional Materials

We also designed promotional materials like business cards and posters to help promote the trishaw industry.

The Details

The rows of interweaving tile-roofed houses were drawn with reference to old photos of Lukang Town around 1960, capturing the town's initial charm.

Documentary

The story of Rickshaw Pullers

During the interviews, we heard about the reasons trishaw drivers engage in trishaw services and learned about their life stories.

We also heard about the challenges of running a trishaw industry, but at the same time, witnessed the drivers' strong determination.


The Documentary of Rickshaw Puller on Lukang Old Street

Personal growth
  • Acquired knowledge about the history of Lukang trishaws.
  • Learned methods for promoting industries and gained practical experience.